CRO or Conversion rate optimization is basically a system through which the percentage of visitors on a specific website is increased. Moreover, it can convert those visitors into their customers.
Strategies for conversion rate optimization
Each and every business community is looking towards new and innovative methods that can optimize their website so that it can achieve higher conversion rates. Behind any marketing effort the basic purpose is actually high conversion rate optimization. Here are the list of some strategies that must be adopted in order to achieve the required target.
Read this useful post by Pratik Dholakiya at http://unbounce.com about the basic ingredient of a CRO strategy:
What Every Conversion Rate Optimization Strategy is Missing
By Pratik Dholakiya on July 28th, 2013
If you’re here, you know that without conversion rate optimization, all the traffic in the world won’t guarantee a profit. You probably also recognize the need to test your assumptions with experiments and split tests, that you need to overcome objections, and, well, convince them to convert. But if you’re like almost every marketer in this field, you’re missing one big, important piece of the puzzle: a unified framework.
Create custom deals
Each customer wants to have a deal which is right according to his/her needs and desires. As we all know that there are many brands which introduce many offers similarly some personalized offers must be introduced for increasing conversion rates.
Also read these CRO strategy pillars by Tyler Koenig at klientboost.com:
3 Conversion Rate Optimization Strategy Pillars You Aren’t Using
by Tyler Koenig
Conversion rate optimization is a terribly sexy idea.
You jump into Optimizely, highlight your main features, make sure everything is above the fold, and test to see which tweak will give that little percentage a lift.
Because of your masterful split testing, your company becomes rich, your boss kisses your feet, and you ride off into the mother lovin’ sunset.
Slow down, cowboy.
You can easily create subscribers by pop up forms. This is said to be as the most successful strategy. Any website either blogs or E commerce it is very important to have subscribers. The reason behind this thing is that subscribers maximizes your conversion rates.
Check out this video by IgniteVisibility for strategies by John Lincoln:
Identifying needs of customers
It is very important to identify the needs and wants of customers. Often customers have very less time to get their required thing. Therefore logicinbound.com identifies the need of a customer and providing the best result.